![]() This is why the video format has been increased to 3 minutes: in order to attract even more people, people who didn't want to download the app because of the 1-minute videos. TikTok has revised its strategy, as the app wants to reach a billion users. Longer videos allow for better competition directly with Instagram and YouTube The ability to edit videos is not unique to TikTok, but there are different ways to do it, explained in this link : how to edit videos on TikTok. The other social networks are also realising the threat of TikTok and taking it into consideration. They will have to do more if they want to compete with TikTok on its own ground. YouTube has decided to launch a format similar to TikTok's, in order to counter the app's growth. TikTok is still ahead of the game, though, as the application is much more fun to use than YouTube and there are a multitude of effects and music that are offered for each video you make. Other social media platforms have taken note of TikTok's change in video length. By the end, the last parts of the videos had far fewer likes and shares. The TikTokers reacted by asking the app to do something about the situation! Longer videos on TikTok Despite a strong interest in discovering the other parts by watching part 1, this interest often disappeared. However, the experience began to decline in terms of quality, as users and subscribers became tired of scrolling so much to find the end of each video. ![]() TikTok videos in several partsīefore the update of 3-minute videos, content creators made their videos in several parts, which cluttered the TikTok app with videos that were 3-4 parts or more! In addition, TikTokers were asking for likes, and it lost its naturalness. This worked for a while to gain new subscribers. There are certain videos that you just can't show in 60 seconds so it's great that this update has been made. TikTok increased the length of their videos after comments from creators asking for the change in length! Having more time to shoot videos allows the platform to accommodate new, more creative and polished content. The length of TikTok videos has been increased from 60 seconds to 3 minutes
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